Animatr’s story begins in my living room, when a friend of mine walked in wearing one of his favorite anime t-shirts. He expressed that he didn’t feel comfortable wearing that shirt in public. Although his feelings were communicated in a comedic manner, I felt compelled to act and create clothing where anime fans, like my friend, could proudly and fashionably express their love for anime in a minimalistic way.
We immediately began working on how to change the misconceptions of anime through streetwear. The creation of Animatr included many different design ideas and opinions from anime enthusiasts to people with no interest in anime. At the end of the creative process, we created clean, stylish and minimalist t-shirts and accessories that appealed to both fans and non-fans of anime. Animatr apparel breaks down the negative stereotypes surrounding anime fans by designing minimal and clean-cut streetwear that would be appreciated by ALL audiences.